We create compelling brands & identities for new and established businesses.

From your website, to your marketing materials to your social media, every point of communication is a chance to shape the perception of your company. When you define your brand in advance, the result is a unified message and improved consumer impact.

Unfortunately many companies rush to develop creative without a clear vision of what they stand for, how they are positioned, and who their target audience is.  Resulting in inconsistent, scatter-shot messaging and wasted dollars.

That's why a brand strategy is critical. A brand strategy defines what your company stands for, the personality it must convey, and the key messages that must come through implicitly or explicitly in all communications. In essence, it is the "master" campaign strategy against which all subsequent communications are developed.


Brand strategy

Brand architecture

Brand style guide

Launch strategy

Naming & taglines

Voice & tone

We build brands that cannot be ignored

Choose the Best in
Kitchener-Waterloo Branding

This is our bread and butter. Launching a new brand, or breathing new life into an existing one, we passionately approach each project as if your business is our business.

Building bold, electrifying brands is what we've been doing for over 10 years.  And although our branding clients range from tiny startups to worldwide brands like CBRE, our recipe for success is the same.   It's a highly collaborative process that begins with introspection and discovery, explores strategy and creative options and culminates with the launch of an authentic brand that won't be ignored.

Some Examples of our Work
CBRE - Wellington Crossroads

I am Interactive

CBRE – Wellington Crossroads

I am Interactive

VERV Wellness

I am Interactive

Asage Financial

Find out more about Kitchener-Waterloo
Branding Strategy & Logo Design.

Share your vision and your needs with us. We offer tailored proposals that suit the unique needs of your company and your budget. Fill out our simple form to book a consultation to talk to us about your new branding project, website design or a winning marketing strategy. We'd love to hear from you!