BLACK BEAR AUTO COMPANY

IDENTITY DEVELOPMENT
BRANDING
WEBSITE DESIGN
COLLATERAL
CONTENT
STRATEGY
PHOTOGRAPHY
INTERIOR DECORATING

BLACK BEAR AUTO COMPANY

IDENTITY DEVELOPMENT • BRANDING • WEBSITE DESIGN • COLLATERAL • PHOTOGRAPHY • STRATEGY • CONTENT • INTERIOR DECORATING

THE BRIEF

After buying an existing 2-bay auto garage, the new owners wanted to re-envision the auto-garage experience.  In an industry that suffers from a reputation of taking advantage of clients and dishonesty, MUUZ was engaged to change the conversation around automotive care in Kitchener-Waterloo with a new brand & strategy.

BRANDING, LOGO DESIGN

BRANDING,  LOGO DESIGN

THE WORK

MUUZ began by working with the client to rename the business to Black Bear Auto Company. A name and brand targeted at the more affluent & savvy audience of Belmont Village & the Catalyst tech hub.  Along with the new brand, our team worked with White Dahlia Design to redesign the reception area of the shop.  Adding a work-while-you-wait area where people can sit down, connect to wifi and do some work while their car is being serviced.  A partnership to provide free Red Circle Coffee to clients also speaks to Black

A strategy to connect with new groups of clients & reach out to local establishments was the basis for a new web presence & community outreach.

 

COLLATERAL DESIGN

COLLATERAL DESIGN

INTERIOR DESIGN

INTERIOR DESIGN

WEBSITE DESIGN

WEBSITE DESIGN

THE RESULTS

The effects of Black Bear Auto Co’s rebranding & redesign were nothing short of profound.  Clients are constantly astounded by the polished, professional and comfortable atmosphere, convenience of the work-while-you-wait space, and the level of service provided.